Shopping for Bath Towels? Here’s What to Look For

Bath towels are both decorative and practical. But, many people do not take their towel choices seriously. In fact, many even buy bath towels without considering the functionality and durability of the products. However, there are many factors to think about when shopping for new towels including the following:


Bath towels are made from a variety of fibers and their care tag has information on their fiber content. Fiber content is an essential consideration in terms of towels because they perform differently in terms of softness, absorbency, durability, and color-fastness. Also, some fibers are more or less eco-friendly depending on the way they were made. Visit for some amazing options.

As you start shopping, you may also find towels made from cotton which boasts impressive absorbency and softness. Cotton towels can be Egyptian cotton, Pima cotton, organic cotton, Turkish cotton, and more. The market also offers towels made from bamboo and microfiber.


You will want to get towels that can perfectly wrap around your body. Standard sizes for bath towels measure 27” to 30” wide and 52” to 58” long. For children, you can choose towels that are 27” by 52.” You need to keep this in mind, especially if you are shopping for towels online and cannot see them in person before purchasing.

If you wish to get very large towels, look for options called bath sheets. These are bigger, spa-like towels that measure 35” to 40” wide and 60” to 70” long. Expectedly, the cost is more than the cost of standard towels.


Just like other fabrics, towels have a weight measured in grams per square meter or GSM. Generally, towels weigh between 300 and 900 GSM. But, there is really no perfect weight for towels. It is just a matter of personal preference. In general, towels with 400-600 GSM are standard and those with 300-400 GSM are often too light for daily use. But, if you prefer luxury towels, you want to buy towels that weigh more than 600 GSM. It is just important to remember that towels with a low GSM usually dry faster but are not as absorbent.


Whether you shop for towels online or offline, you cannot measure a towel’s absorbency without trying it. But, heavier towels are typically more absorbent. Thus, towels with a higher GSM tend to soak up more water but don’t dry out quickly. Moreover, towels made from premium cotton verities like Pima or Egyptian cotton are more absorbent.